I bring over 20 years experience in online marketing, sales and customer service, working with various Internet companies helping to build high-performance websites, managing online shops, optimizing multiple campaigns and deliver happy customers. As a highly results-oriented marketing and sales professional, i am a true believer in results tracking and measurement as well as in the power of multi-channel efforts – as i know first-hand it takes an integrated approach to achieve a truly successful revenue streams and happy customers.
Since September 2014
Auxmoney Gmbh – Vice President Customer Lifecycle
- Head of department for Sales, Service, CRM- and Customer Marketing, Training/Coaching and the internal Controlling team
- Responsible for up to 100 employees
- Responsible for our existing customers and the campaigns to raise happiness and growing volumes
- Strategic planing of all marketing automation campaigns (Marketo and Salesforce)
- Rollout and training of Marketo (Marketing automation campaigns) and Salesforce
- Strategic planning of sales contact ratios and target groups with KI support
- Lead generation and pipeline generation
- Sales and campaign focused B2C marketing
- Responsible for the development and strategic approach of the CRM system (ORO CRM and Salesforce)
- Sales and Marketing strategies for customers and prospects
- Working on various channels like phone, email, SMS, web, App and letters
- responsible for the GDPR and feedback team
June 2011 – July 2014
Searchmetrics Gmbh – Marketing Director
- Teamleader for the global marketing team
- Responsible for the marketing budget and strategic planing of spendings
- Strategic planing of all branding and performance activities worldwide
- Market- and competitor analyses
- Social media management and blogging strategies
- CRM setup, rollout and planing (Salesforce, SugarCRM)
- ROI calculation of marketing and sales campaigns
- Lead generation and pipeline generation
- Sales and campaign focused B2B marketing
- Strategic build up for the global telesales and lead nurturing team
- Development and optimization of all global fairs and events in Germany, UK, France and the US
2009 – 2011
StepStone ASA – Head of Group Online Traffic
- Teamleader for the international marketing team in 8 countries with the focus on traffic generation (6 people)
- Responsible for the marketing budget and strategic planing of spendings for the group
- Concepts, measurement and strategic planing of all online campaigns with the focus on SEO, SEA (Google Adwords), partners and cooperations
- ROI setup for global campaigns and activities
2007 – 2009
StepStone ASA – International Productmanager
- Productmanager for Germany, Denmark, Netherlands, Austria, Italy, France, Norway and Sweden
- Optimization and conversion measurement of all websites
- Development and strategies for new functionalities
- SEO strategies for all websites
- Implementation of global tracking with SiteCatalyst (Adobe Analytics), Test&Target
- Internal training on SiteCatalyst
2005 – 2007
StepStone Deutschland AG – Productmanager
- Optimization of german website
- Conversion optimization
- SEO and SEA responsibility
- Strategically focused B2C marketing
2004 – 2005
NetQuarter GmbH – Project manager and part of the Management
- Key account manager
- Training on different CMS systems
- Concepts for global customers
- Management tasks
2002 – 2004
e-nads GmbH – Project manager and Internet Consultant
- Key account manager
- Training on different CMS systems
- Customer success for global companies
- Development in PHP