I bring over 14 years experience in online marketing, working with various Internet companies helping to build high-performance websites, managing online shops and optimizing multiple campaigns. As a highly results-oriented marketing professional, i am a true believer in results tracking and measurement as well as in the power of multi-channel efforts – as i know first-hand it takes an integrated approach to achieve a truly successful online marketing campaign.

Since September 2014
Auxmoney Gmbh – Vice President Customer Lifecycle

• Responsible for the customer lifecycle marketing campaigns
• Strategic planing of all marketing automation campaigns
• Rollout and training of Marketo (Marketing automation campaigns)
• Lead generation and pipeline generation
• Sales and campaign focused B2C marketing<
• Teamleader of the marketing automation team (2 headcounts), telesales team (25 headcount) and customer success team (15 headcounts)
• Responsible for the development and strategic approach of the CRM system (ORO CRM and Salesforce)
• Sales and Marketing strategies for customers and prospects
• Leading the sales team (30+ headcount), service team (20+ headcount), CLC marketing team (4 headcount) and CLC controlling team (3 headcount)
• responsible for the GDPR and feedback team

June 2011 – July 2014
Searchmetrics Gmbh – Marketing Director

• Teamleader for the global marketing team
• Responsible for the marketing budget and strategic planing of spendings
• Strategic planing of all branding and performance activities worldwide
• Market- and competitor analyses
• Social media management and blogging strategies
• CRM setup, rollout and planing (Salesforce, SugarCRM)
• ROI calculation of marketing and sales campaigns
• Lead generation and pipeline generation
• Sales and campaign focused B2B marketing
• Strategic build up for the global telesales and lead nurturing team
• Development and optimization of all global fairs and events in Germany, UK, France and the US

2009 – 2011
StepStone ASA – Head of Group Online Traffic

• Teamleader for the international marketing team in 8 countries with the focus on traffic generation (6 people)
• Responsible for the marketing budget and strategic planing of spendings for the group
• Concepts, measurement and strategic planing of all online campaigns with the focus on SEO, SEA (Google Adwords), partners and  cooperations
• ROI setup for global campaigns and activities

2007 – 2009
StepStone ASA – International Productmanager

• Productmanager for Germany, Denmark, Netherlands, Austria, Italy, France, Norway and Sweden
• Optimization and conversion measurement of all websites
• Development and strategies for new functionalities
• SEO strategies for all websites
• Implementation of global tracking with SiteCatalyst (Adobe Analytics), Test&Target
• Internal training on SiteCatalyst

2005 – 2007
StepStone Deutschland AG –  Productmanager

• Optimization of german website
• Conversion optimization
• SEO and SEA responsibility
• Strategically focused B2C marketing

2004 – 2005
NetQuarter GmbH – Project manager and part of the Management

• Key account manager
• Training on different CMS systems
• Concepts for global customers
• Management tasks

2002 – 2004
e-nads GmbH – Project manager and Internet Consultant

• Key account manager
• Training on different CMS systems
• Customer success for global companies
• Development in PHP