View Matthias Bachor's profile on LinkedIn
I bring over 14 years experience in online marketing, working with various Internet companies helping to build high-performance websites, managing online shops and optimizing multiple campaigns. As a highly results-oriented marketing professional, i am a true believer in results tracking and measurement as well as in the power of multi-channel efforts – as i know first-hand it takes an integrated approach to achieve a truly successful online marketing campaign.

Since September 2014
Auxmoney Gmbh – Vice President Customer Lifecycle

  • Responsible for the customer lifecycle marketing campaigns
  • Strategic planing of all marketing automation campaigns
  • Rollout and training of Marketo (Marketing automation campaigns)
  • Lead generation and pipeline generation
  • Sales and campaign focused B2C marketing<
  • Teamleader of the marketing automation team (2 headcounts), telesales team (25 headcount) and customer success team (15 headcounts)
  • Responsible for the development and strategic approach of the CRM system (ORO CRM and Salesforce)
  • Sales and Marketing strategies for customers and prospects
  • Leading the sales team (30+ headcount), service team (20+ headcount), CLC marketing team (4 headcount) and CLC controlling team (3 headcount)
  • responsible for the GDPR and feedback team

June 2011 – July 2014
Searchmetrics Gmbh – Marketing Director

  • Teamleader for the global marketing team
  • Responsible for the marketing budget and strategic planing of spendings
  • Strategic planing of all branding and performance activities worldwide
  • Market- and competitor analyses
  • Social media management and blogging strategies
  • CRM setup, rollout and planing (Salesforce, SugarCRM)
  • ROI calculation of marketing and sales campaigns
  • Lead generation and pipeline generation
  • Sales and campaign focused B2B marketing
  • Strategic build up for the global telesales and lead nurturing team
  • Development and optimization of all global fairs and events in Germany, UK, France and the US

2009 – 2011
StepStone ASA – Head of Group Online Traffic

  • Teamleader for the international marketing team in 8 countries with the focus on traffic generation (6 people)
  • Responsible for the marketing budget and strategic planing of spendings for the group
  • Concepts, measurement and strategic planing of all online campaigns with the focus on SEO, SEA (Google Adwords), partners and  cooperations
  • ROI setup for global campaigns and activities

2007 – 2009
StepStone ASA – International Productmanager

  • Productmanager for Germany, Denmark, Netherlands, Austria, Italy, France, Norway and Sweden
  • Optimization and conversion measurement of all websites
  • Development and strategies for new functionalities
  • SEO strategies for all websites
  • Implementation of global tracking with SiteCatalyst (Adobe Analytics), Test&Target
  • Internal training on SiteCatalyst

2005 – 2007
StepStone Deutschland AG –  Productmanager

  • Optimization of german website
  • Conversion optimization
  • SEO and SEA responsibility
  • Strategically focused B2C marketing

2004 – 2005
NetQuarter GmbH – Project manager and part of the Management

  • Key account manager
  • Training on different CMS systems
  • Concepts for global customers
  • Management tasks

2002 – 2004
e-nads GmbH – Project manager and Internet Consultant

  • Key account manager
  • Training on different CMS systems
  • Customer success for global companies
  • Development in PHP