View Matthias Bachor's profile on LinkedIn
With over two decades of experience, I am a passionate leader dedicated to leveraging technology and automation for business excellence. Throughout my career, I’ve been instrumental in enhancing customer-focused strategies, elevating revenue, and optimizing operational costs for digital companies.

In the past year, I successfully built and led high-performing sales, service, and online marketing teams. Collaborating with diverse internet companies, I played a key role in constructing robust websites, managing online businesses, optimizing multiple campaigns, and fostering the growth of company value.

As a results-driven marketing and sales professional, I firmly believe in the transformative power of tracking and measuring results. I advocate for a holistic, multi-channel approach, understanding firsthand that true success in revenue generation requires an integrated strategy.

Since January 2024
Logo IT – Managing Director and Senior Consultant

September 2014 – December 2023
Auxmoney Gmbh – Vice President Customer Lifecycle

  • Increasing growth by over 200% for existing customer business
  • Held accountability for 100 employees, fostering a culture of excellence and driving collective achievements
  • Increasing the automation rate by 20%
  • Head of department for Sales, Service, CRM- and Customer Marketing, Training/Coaching and the internal Controlling team
  • Responsible for our existing customers and the campaigns to raise happiness and growing volumes
  • Strategic planing of all marketing automation campaigns (Marketo and Salesforce)
  • Rollout and training of Marketo (Marketing automation campaigns) and Salesforce
  • Strategic planning of sales contact ratios and target groups with KI support
  • Lead generation and pipeline generation
  • Sales and campaign focused B2C marketing
  • Responsible for the development and strategic approach of the CRM system (ORO CRM and Salesforce)
  • Sales and Marketing strategies for customers and prospects
  • Working on various channels like phone, email, SMS, web, App and letters
  • responsible for the GDPR and feedback team

June 2011 – July 2014
Searchmetrics Gmbh – Marketing Director

  • Teamleader for the global marketing team
  • Responsible for the marketing budget and strategic planing of spendings
  • Strategic planing of all branding and performance activities worldwide
  • Market- and competitor analyses
  • Social media management and blogging strategies
  • CRM setup, rollout and planing (Salesforce, SugarCRM)
  • ROI calculation of marketing and sales campaigns
  • Lead generation and pipeline generation
  • Sales and campaign focused B2B marketing
  • Strategic build up for the global telesales and lead nurturing team
  • Development and optimization of all global fairs and events in Germany, UK, France and the US

2009 – 2011
StepStone ASA – Head of Group Online Traffic

  • Teamleader for the international marketing team in 8 countries with the focus on traffic generation (6 people)
  • Responsible for the marketing budget and strategic planing of spendings for the group
  • Concepts, measurement and strategic planing of all online campaigns with the focus on SEO, SEA (Google Adwords), partners and  cooperations
  • ROI setup for global campaigns and activities

2007 – 2009
StepStone ASA – International Productmanager

  • Productmanager for Germany, Denmark, Netherlands, Austria, Italy, France, Norway and Sweden
  • Optimization and conversion measurement of all websites
  • Development and strategies for new functionalities
  • SEO strategies for all websites
  • Implementation of global tracking with SiteCatalyst (Adobe Analytics), Test&Target
  • Internal training on SiteCatalyst

2005 – 2007
StepStone Deutschland AG –  Productmanager

  • Optimization of german website
  • Conversion optimization
  • SEO and SEA responsibility
  • Strategically focused B2C marketing

2004 – 2005
NetQuarter GmbH – Project manager and part of the Management

  • Key account manager
  • Training on different CMS systems
  • Concepts for global customers
  • Management tasks

2002 – 2004
e-nads GmbH – Project manager and Internet Consultant

  • Key account manager
  • Training on different CMS systems
  • Customer success for global companies
  • Development in PHP